If you are a business owner, attracting and maintaining new customers is likely at the top of your to-do list. The only way you’ll be able to get your business to grow, however, is by getting your customer base to grow. Attracting new customers and broadening your audience does not have to be as hard as it sounds. There are a few moves that, if you complete them thoughtfully, are a surefire way to attract new customers. Here are four surprisingly easy ways to bring in new customers if you’re looking to grow your client base.
Offer an incentive to new customers.
One great marketing tactic is to offer an incentive to new customers. If you’re an online shopper, you’re likely no stranger to discounts or free shipping on your first order. Perhaps you’ve even been swayed to place an order by this tactic. Offering an incentive for new customers to purchase your product or try out your service is an excellent way to reach people who may not have tested your business otherwise. As a bonus, the quality of your goods or services will speak for itself and your new customers will be happy to return and pay full price.
Be present on social media.
Another surefire way to bring in new customers is to create an attention-grabbing presence on social media. Being active on Facebook, Twitter, and Instagram will keep you top of mind for consumers and potential new customers. If you invest time and funds in bettering your social media presence and learning the most engaging ways to connect with your client base, new customers will be excited to try out your product or service.
Give potential customers personalized merchandise they will use.
You have probably heard a lot about businesses marketing their products and services through “swag” or free promotional merchandise that bears the name and logo of the business. However, some of this swag is unnecessary and is often discarded by the very people the businesses are trying to attract. Consider ordering promotional items that are high quality and serve a functional purpose so that you can give potential customers something they really want. Promotional pens and desk accessories are great avenues to take if you want to create personalized promotional materials that customers will actually use. Each time your new customers use these items, they will think of your business.
Treat your existing customers well to maintain and expand your reach.
Once you have grown your customer base, it is important to treat them well and provide excellent customer service at all times. Invest in a streamlined enterprise call center software that will allow your customer service employees to address customer issues and questions in a simple and easy to understand way. If your customers know your business has a great reputation for easy customer service, they can help your business grow by spreading your good reputation through word of mouth. Never underestimate word of mouth as a valuable marketing tool for businesses.
Growing your audience and enriching your customer base with a wide variety of people who are satisfied and well cared for does not have to be hard. If you follow the above tips, you’ll be on your way to a booming successful business in no time.